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NASDAQ NMS - GLOBAL MARKET · Hotels, Restaurants & Leisure · CIK 0001075531
$161.10
+1.72% · delayed ~15 min
Last price from Oct 22, 2026
$121.05B market value
From Booking Holdings Inc.'s FY2025 10-K, filed Feb 18, 2026 · read the filing
Booking arranges transport and travel. It took in $26.92B last year, which makes it a large company. Of every dollar it sells, about 20 cents is left as profit.
The financial picture is led by profitability and debt, with growth worth watching.
A conclusion from the filings, not a recommendation. Detailed figures and supporting evidence appear in their dedicated sections below.
Financial health
Strong finances across the board.
From Booking Holdings Inc.'s FY2025 annual filing · share price scored separately
Largest year-over-year changes in FY2025
Operating income
$7.55B → $8.82B
Profit margin
24.8% → 20.1%
Free cash flow
$7.89B → $9.09B
Capital spending
$429.0M → $322.0M
Measured against FY2024, from the 10-K filed Feb 18, 2026
Improved: +16.8%
$7.55B to $8.82BSignificant
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
How the latest move compares (quote delayed ~15 min), and what was published around it
BKNG rose 1.72% on the latest quote. The average Industrials company tracked here moved +0.35%, and the S&P 500 −1.04%. That is 1.4 points above its sector and 2.8 points above the market.
Expectations
Not from the filings — what other people are betting on, and what the price already assumes.
The growth rate someone buying today is paying for, against what the company has delivered
At today's price, the market is paying for free cash flow to grow by about 0% a year for the next 10 years. Over the last 10 years it grew by about 12% a year.
The essentials
Each answered from the filings, with the numbers behind it.
Yes. It keeps about 20 cents of every dollar of sales as profit, earning $5.40B last year.
Slowly. Sales grew 13.4% last year.
No. Its borrowings would take under a year of cash flow to clear. For every $1 it owes, it owns $0.84 in assets.
Core operating and valuation reference metrics
Whether the dividend is covered by what the business actually earns
It pays out 23 cents of every dollar of profit and keeps the rest, which leaves the payment comfortably covered. It paid out 13% of the cash its operations generated.
GoodNext payment expected around , projected from how regularly it has paid before rather than from a date the company has announced.
Figures from the FY2025 annual filing
Last year it earned $5.40B and generated $9.41B of cash from operations.
Reported annual figures
As reported to the SEC, in USD. Hover or show sources to see where each figure came from.
| Income statement | FY202510-K · Feb 18, 2026Filing for FY2025 | FY202410-K · Feb 20, 2025Filing for FY2024 | FY202310-K · Feb 18, 2026Filing for FY2023 | FY202210-K · Feb 20, 2025Filing for FY2022 | FY202110-K · Feb 22, 2024Filing for FY2021 | ChangeFY2025 vs FY2024 |
|---|---|---|---|---|---|---|
| RevenueWhat is this? | $26.92B | $23.74B | $21.36B | $17.09B | $10.96B | +13.4% |
| Selling, general and administrative | $857.0M | $1.04B | $1.56B | $766.0M | $522.0M | −17.3% |
| Operating income | $8.82B | $7.55B | $5.83B | $5.10B | $2.50B | +16.8% |
| Operating marginOperating income ÷ revenueWhat is this? | 32.8% | 31.8% | 27.3% | 29.9% | 22.8% | +1.0 pts |
| Interest expense | $1.62B | $1.29B | $897.0M | $391.0M | $334.0M | +24.9% |
| Income before tax | $6.83B | $7.29B | $5.48B | $3.92B | $1.47B | −6.3% |
| Net income | $5.40B | $5.88B | $4.29B | $3.06B | $1.17B | −8.1% |
| Net marginNet income ÷ revenueWhat is this? | 20.1% | 24.8% | 20.1% | 17.9% | 10.6% | −4.7 pts |
| Earnings per shareNet income ÷ shares outstanding at the period end — close to, but not the same as, the reported EPSWhat is this? | $164.68 | $172.13 | $113.92 | $74.79 | $28.44 | −4.3% |
† calculated from other reported figures, such as total liabilities as assets minus equity.
This company's latest filing beside its peers' stored scores
| Company | Health | F-Score | Revenue growth | Profit margin | P/E | Debt to equity |
|---|---|---|---|---|---|---|
| BKNGBooking Holdings Inc. · this page | 8.7/10 | 6/8 |
Insider activity, ownership stakes and what's coming — straight from EDGAR, before any article is written about it
Officers, directors and major shareholders must report within two business days of a trade.
Sold on the open market — 1,500 shares at $163.06 ($244.6K)
Holds 70,400 shares after this filing.
Sold on the open market
20 recent filings, newest first. Each is labelled from its form and item numbers, not from its wording.
Quarterly report for Q2 FY2026
Revenue +8.1% · Profit margin +13.4 pts · Profit +117.9% — against Q2 FY2025
Read the filingPublished results
Read the filingWrite down why you are following Booking Holdings Inc., what has to go right and what would change your mind, then see each new annual report measured against it. Sign in to start one.
Go deeper
Every figure above traces back to a filing in the timeline, each linked to the document itself.
The 12 subsidiaries named in its 10-K, incorporated across 5 places. A filer lists the significant ones and may leave the rest out, so this is the floor rather than the full count.
Every company's figures are checked for internal consistency: the balance sheet adding up, figures sharing one currency, cash flow and share counts within plausible ranges, and how recent the latest annual report is. Nothing here changes a figure.
Financial figures are from BKNG's 10-K for fiscal year 2025 (period ending 2025-12-31, filed Feb 18, 2026), reported under the US GAAP taxonomy. View the source filing.
3 of 4 scored areas had enough reported figures to judge
The score averages profitability, growth, debt and accounting. Accounting had too few reported figures and is left out of the average rather than counted as a weakness, so a company is never marked down for a figure it did not publish. Cash generation is shown for context and already feeds profitability. Valuation is scored separately, because a share price says nothing about whether the business is sound. 8 of the 9 Piotroski checks could be evaluated. How the score works
Each year scored only from its annual report as it was first filed
| Fiscal year | Health | F-Score | Scored from |
|---|---|---|---|
| FY2025 | 8.7 | 6/8 | 10-K, filed Feb 18, 2026 |
| FY2024 | 8.7 | 6/8 | 10-K, filed Feb 20, 2025 |
| FY2023 | 10.0 | 6/8 | 10-K, filed Feb 22, 2024 |
| FY2022 | 10.0 | 6/8 | 10-K, filed Feb 23, 2023 |
| FY2021 | 10.0 | 7/8 | 10-K, filed Feb 23, 2022 |
| FY2020 | 3.3 | 5/8 | 10-K, filed Feb 24, 2021 |
A later restatement never reaches back into an earlier year, and every year is scored without a share price, so the latest point can differ a little from the headline score, which uses today's price.
Every check behind the three models, and what each one tests
6 of 8 checks passed
Nine yes-or-no tests of whether this year's finances improved on last year's. One could not be evaluated and is excluded from the total rather than counted as a failure.
7.64
In the safe zone
For this model, above 2.6 is safe and below 1.1 is distress.
Distance from bankruptcy, from a model fitted on companies that did and did not go bust. It describes a balance sheet's shape today; it does not forecast a failure.
not reported — This company has not reported enough of the required figures to calculate this score.
This company has not reported enough of the required figures to calculate this score.
Screens eight accounting ratios for the pattern earnings manipulators tend to leave. A flag is a reason to read the filing closely, never evidence of wrongdoing.
Every figure above comes from the FY2025 filing as filed with the SEC.
Deteriorated: −4.7 pts
24.8% to 20.1%Significant
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: +15.1%
$7.89B to $9.09BSignificant
Why it matters: Cash left after paying for the plant that produced it — the money genuinely available for dividends, buybacks or paying down debt. Harder to flatter than profit.
Changed: -24.9%
$429.0M to $322.0MSignificant
Why it matters: Neither good nor bad on its own. Heavy spending is a company building capacity or a company struggling to stand still, and the two look identical in this figure.
Improved: +13.4%
$23.74B to $26.92BNotable
Why it matters: Sales are what everything else is built on. A fall can be lost customers, lower prices, or a business the company sold — the filing itself says which.
Deteriorated: -8.1%
$5.88B to $5.40BNotable
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Deteriorated: +13.5%
$14.85B to $16.86BNotable
Why it matters: Rising debt is not automatically bad — borrowing to build something that earns more than the interest is ordinary. It matters when it grows faster than the profit meant to service it.
Improved: +6.4%
$16.16B to $17.20BNotable
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Improved: -4.0%
34.2M to 32.8MNotable
Why it matters: The company bought back stock, so each remaining holding owns slightly more of it. Worth checking it was not funded by borrowing.
Changed: +6.3%
$1.17B to $1.25BNotable
Why it matters: Cash handed to shareholders. A rise can be a higher dividend or simply more shares, and a cut is a decision the company explains in its own filing — neither is rated here.
Q2 FY2026 against Q2 FY2025, from the 10-Q filed Aug 4, 2026 — read it.
Improved: +117.9%
$895.0M to $1.95BCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Improved: +13.4 pts
13.2% to 26.5%Critical
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: +130.4%
$1.10 to $2.54Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Improved: -5.4%
812.0M to 768.0MSignificant
Why it matters: The company bought back stock, so each remaining holding owns slightly more of it. Worth checking it was not funded by borrowing.
Improved: +8.1%
$6.80B to $7.35BNotable
Why it matters: Sales are what everything else is built on. A fall can be lost customers, lower prices, or a business the company sold — the filing itself says which.
Improved: +11.1%
$2.25B to $2.50BNotable
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Q2 FY2026 against Q1 FY2026, from the 10-Q filed Aug 4, 2026 — read it. Quarter-to-quarter moves include seasonal swings — a retailer's holiday quarter — which the year-earlier comparison removes.
Improved: +96.7%
$1.27B to $2.50BCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Improved: +80.1%
$1.08B to $1.95BCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Improved: +11.0 pts
23.0% to 34.0%Critical
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Improved: +85.2%
$1.37 to $2.54Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Improved: +32.9%
$5.53B to $7.35BSignificant
Why it matters: Sales are what everything else is built on. A fall can be lost customers, lower prices, or a business the company sold — the filing itself says which.
Improved: +7.0 pts
19.6% to 26.5%Significant
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Deteriorated: +18.1%
$15.40B to $18.18BSignificant
Why it matters: Rising debt is not automatically bad — borrowing to build something that earns more than the interest is ordinary. It matters when it grows faster than the profit meant to service it.
Improved: +7.4%
$16.02B to $17.21BNotable
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Improved: -2.8%
790.0M to 768.0MNotable
Why it matters: The company bought back stock, so each remaining holding owns slightly more of it. Worth checking it was not funded by borrowing.
2 other measures barely moved. Figures compare the two most recent annual filings — read the latest one. Moves are graded on fixed lines — 5%, 15% and 40% for amounts, and 1, 3 and 8 points for margins — as notable, significant or critical. Nothing here reads the management commentary, which is where a company explains its own numbers.
These coincide with the move in time. None is presented as its cause: a price can move on news that names no company, on the wider market, or on trading that no document records.
Filter by minute, hour, day or week — or compare against peers
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Discounted at 8%–10% a year, with growth settling to 2.5% after 10 years. Those rates are ordinary choices, not measurements: across that range the assumed growth works out between -2% and 2%. This describes what the price implies — it is not a forecast, and not a view on whether the price is right.
Opinions from 46 analysts covering this company, as of . Their views, not this site's.
Of 46 analysts publishing on this company, 13 say strong buy, 25 say buy and 8 say hold. Analysts are paid to publish a view and are wrong often; the split above says how much they agree with each other, which is the part a single headline rating hides.
Published by Finnhub. Analyst coverage skews towards larger companies and towards optimism — sell ratings are rare across the whole market, so a company with none is ordinary rather than endorsed.
Measured on and published about a week later — this is a fortnightly snapshot, not a live position.
About 68.9% of this company's shares have been borrowed and sold by people expecting to buy them back cheaper. That is a bet the price falls. Those people can be wrong, and when a heavily shorted share rises they have to buy it back, which pushes it up further.
Collected by FINRA from broker-dealers twice a month. It counts positions, not intentions, and some of it is hedging rather than a directional bet against the company.
Nothing in this section is a figure this company reported about itself. These are expectations and positions — what the price implies, what analysts have published, what short sellers are betting, and what large funds held at the last count. WylthIQ reports them; it does not endorse them, does not forecast prices, and takes no view on whether any of them will turn out to be right.
The trailing P/E is 18.1x — investors pay $18.1 for each $1 of trailing profit.
This company has not reported enough of the required figures to calculate this score.
| 13.4% |
| 20.1% |
| 22.40x |
| -6.25x |
| MARMARRIOTT INTERNATIONAL INC /MD/ | 7.3/10 | 7/8 | 4.3% | 9.9% | 40.56x | -8.30x |
|---|
| ABNBAirbnb, Inc. | 9.0/10 | 6/9 | 10.3% | 20.5% | 42.91x | 1.71x |
|---|
| HLTHilton Worldwide Holdings Inc. | 6.0/10 | 5/8 | 7.7% | 12.1% | 56.63x | -4.11x |
|---|
| HHyatt Hotels Corp | 3.3/10 | 4/8 | 6.8% | -0.7% | — | 3.11x |
|---|
| Median of peers | 6.7/10 | — | 7.3% | 11.0% | 42.91x | -1.20x |
|---|
Peers come from the company's industry classification. A difference describes the companies; it does not rank them.
Holds 71,900 shares after this filing.
Sold on the open market — 1,000 shares at $200.00 ($200.0K)
Holds 14,000 shares after this filing.
Sold on the open market — 3,000 shares at $203.48 ($610.4K)
Holds 73,400 shares after this filing.
Sold on the open market — 375 shares at $211.00 ($79.1K)
Holds 16,133 shares after this filing.
Sold on the open market — 9,325 shares at $204.91 ($1.9M)
Holds 415,750 shares after this filing.
Sold on the open market — 12,333 shares at $205.76 ($2.5M)
Holds 403,417 shares after this filing.
Sold on the open market — 2,627 shares at $206.58 ($542.7K)
Holds 400,790 shares after this filing.
Sold on the open market — 8,660 shares at $208.05 ($1.8M)
Holds 392,130 shares after this filing.
Sold on the open market — 5,019 shares at $208.73 ($1.0M)
Holds 387,111 shares after this filing.
Sold on the open market — 5,174 shares at $210.00 ($1.1M)
Holds 381,937 shares after this filing.
Sold on the open market — 3,632 shares at $211.03 ($766.5K)
Holds 378,305 shares after this filing.
Sold on the open market — 2,890 shares at $212.32 ($613.6K)
Holds 375,415 shares after this filing.
Sold on the open market — 390 shares at $212.88 ($83.0K)
Holds 375,025 shares after this filing.
Sold on the open market — 860 shares at $208.65 ($179.4K)
Holds 78,934 shares after this filing.
Sold on the open market — 4,890 shares at $209.67 ($1.0M)
Holds 74,044 shares after this filing.
Sold on the open market — 3,899 shares at $210.80 ($821.9K)
Holds 70,145 shares after this filing.
Sold on the open market — 8,461 shares at $211.82 ($1.8M)
Holds 61,684 shares after this filing.
Sold on the open market — 1,890 shares at $212.54 ($401.7K)
Holds 59,794 shares after this filing.
Sold on the open market — 1,000 shares at $206.70 ($206.7K)
Holds 15,000 shares after this filing.
Notice filed ahead of a planned sale — the sale itself has not necessarily happened yet.
Filed notice to sell 1,000 shares ($198.4K) on or after .
Shares originally obtained via Grant made to Director.
Filed notice to sell 375 shares ($79.1K) on or after .
Shares originally obtained via Vesting of restricted stock unit award.
Filed notice to sell 20,000 shares ($4.3M) on or after .
Shares originally obtained via Restricted Stock Units.
Filed notice to sell 1,000 shares ($206.7K) on or after .
Shares originally obtained via Grant made to Director.
Filed notice to sell 5,000 shares ($1.0M) on or after .
Shares originally obtained via Grant made to Director.
Filed notice to sell 1,125 shares ($216.0K) on or after .
Shares originally obtained via Vesting of restricted stock unit award.
Estimated from how often this has happened before, not a confirmed date.
Not investment advice, and not a signal to act on by itself — a filing says what happened, not why, and insiders trade for ordinary reasons having nothing to do with where they think the company is headed.
Held a shareholder vote
Signed a material agreement · Took on a direct financial obligation · Reported another event
Read the filingSigned a material agreement · Took on a direct financial obligation · Reported another event
Read the filingQuarterly report for Q1 FY2026
Revenue +16.2% · Profit margin +12.6 pts · Profit +225.2% — against Q1 FY2025
Read the filingPublished results
Read the filingProxy statement for a shareholder meeting
Read the filingAmended its charter or changed its financial year
Read the filingHad a director or senior officer leave or join
Read the filingHad a director or senior officer leave or join · Made a Regulation FD disclosure
Read the filingAnnual report for FY2025
Revenue +13.4% · Profit margin −4.7 pts · Operating income +16.8% — against FY2024
Read the filingPublished results · Reported another event
Read the filingSigned a material agreement · Took on a direct financial obligation · Reported another event
Read the filingQuarterly report for Q3 FY2025
Revenue +12.7% · Operating margin −1.1 pts · Long-term debt +16.0% — against Q3 FY2024
Read the filingPublished results
Read the filingAmended its charter or changed its financial year
Read the filingHad a director or senior officer leave or join
Read the filingQuarterly report for Q2 FY2025
Revenue +16.0% · Operating margin +1.4 pts · Profit -41.2% — against Q2 FY2024
Read the filingPublished results
Read the filingSource: Exhibit 21 of the 10-K filed 2026-02-18. These are legal entities, not brands or acquisitions — a company that bought a business may hold it inside an entity named here, or inside one small enough that the rule does not require naming it at all.
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Primary sources and further research